810-403 Exam - Selling Business Outcomes

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Q1. What should a sales professional use to ensure a clear understanding of the top priorities of an organization during a business outcome selling? 

A. A technology gap analysis of the organization's infrastructure. 

B. The list of CSFs and KPIs of the organization. 

C. The analysis of the consumption model that the customer is looking to implement. 

D. A study of the impact that the current state of technology has on the business. 

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Q2. Cisco solutions and services are related to every kind of outcomes. Which is the goal of business outcomes? 

A. To enable CXOs or Line of Business leaders to grow revenues, lower operating costs and achieve strategic business objectives 

B. To help customers establish new technology or evolve current functionality 

C. To help customers operate, manage and optimize technology environment more effectively 

D. To take advantage of new technology to increase business relevance 

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Q3. Which consumption model provides the organization with an agreed-upon number of authorized users? 

A. Per-seat licensing 

B. Concurrent-use licensing 

C. Volume licensing 

D. Pay As You Go 

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Q4. Which four options are components of the Seven Elements framework? (Choose four.) 

A. Commitment 

B. Relationship & Distribution 

C. Relationship & Communications 

D. Best Alternative 

E. Interests, Agenda & Normative 

F. Interests, Options & Legitimacy 

G. Alternatives, Opportunities & Legitimacy 

Answer: A,C,D,F 

Q5. How does understanding the customer's business model holistically address the customer's business challenge? 

A. Segmentedsolutions designed for their specific outcomes make it easier for them to be more relevant to their company's business challenges. 

B. Customers define how they want to measure success, and we work with them to turn this into metrics and a plan to achieve results. 

C. As your conversations become more focused on their business challenges and value, customers will see you as a problem solver and not just a sales person. 

D. With the comprehensive solution addressing their whole infrastructure, it is easier for customers to see value and progress, see gaps and what is next, and manage their IT investments. 

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Q6. Which two options are part of customer relationship management? (Choose two.) 

A. Developing market research. 

B. Moving the customer towards positive decisions about IT investments and initiatives 

C. Classifying customer segments. 

D. Identifying key stakeholders. 

Answer: B,D 

Q7. When selling business outcomes, which two options are key points/ factors related to what the customer wants to achieve must be considered? (Choose two.) 

A. What the business priorities and strategies are. 

B. What the Critical Set of Factors and Key Performance Indicators are. 

C. What the mindset of customers is. 

D. What the business priorities and goals are. 

E. What the Critical Success Factors and Key Performance Indicators are. 

Answer: D,E 

Q8. Which two questions are used during high level outcome selling? (Choose two.) 

A. What are the technical restrictions of business? 

B. How is progress vs. outcomes measured? 

C. How does talent architecture influence the definition of business outcomes? 

D. How are the goals of top executives achieved? 

E. What capabilities are needed to achieve the outcomes? 

Answer: B,E 

Q9. Which three options are considerations you have to take into account when communicating the business outcomes story? (Choose three.) 

A. Be aware of people's time and length of presentation. 

B. Organize the presentation so that the message is clear and key points emerge early. 

C. Prepare carefully the agenda and the objectives definitions. 

D. Use the right verbal and corporate language. 

E. Know your audience and what is of interest to them. 

Answer: A,B,E 

Q10. What is the benefit of understanding stakeholder interests? 

A. Understanding stakeholder interest helps sales people present solutions in the right business or technical language and context. 

B. Aligning the message to the audience requires an understanding of stakeholders' audience goals and ensure a good business proposition. 

C. Matching business needs to outcomes helps sales people present solutions in the right business or technical language and context. 

D. Aligning business goals and technical goals ensure sales people present solutions in the right business or technical language and context. 

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