9A0-412 Exam - Analytics Business Practitioner Exam

New Questions 3

As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:

- Page Name: Start Checkout - event1

- Page Name: Shipping Information - event2

- Page Name: Payment Information - event3

- Page Name: Review Order - event4

- Page Name: Purchase Confirmation - event5

The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.

What should the analyst use to create this report?

A. Custom event funnel in Reports

B. Adobe Report Builder

C. Full Paths report

D. Analysis Workspace

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New Questions 4

An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.

What is the result?

A. The reported number of page view stays the same

B. The reported number of page view decreases.

C. The reported number of visits increases.

D. The reported number of visits decreases

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New Questions 5

An analyst needs to report on revenue, units, and orders by IP address. Which reporting tool should the analyst use to provide this data?

A. Reports

B. Report Builder

C. Data Warehouse

D. Workspace

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New Questions 6

The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).

Given the complete implementation shown, what reporting option is available within Adobe Analytics?

A. Video heartbeat

B. Video milestones

C. Video time played

D. Video completion rate

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New Questions 7

An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

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New Questions 8

The analyst needs to report on URLs for a site using the segment in the exhibit. The pages report is capturing page urls.

The groups below represent visits in Adobe Analytics captured during the reporting period:

Group A:

www.acme.com/Beauty_&Fragrance/perfume

www.acme.com/Beauty_&Fragrance/foundation

www.acme.com/Beauty_&Fragrance/powder

Group B:

www.acme.com/BeautyandFragrance/perfume

www.acme.com/BeautyandFragrance/foundation

www.acme.com/BeautyandFragrance/powder

Group C:

www.acme.com/ Cosmetics/foundation

www.acme.com/ Cosmetics/powder

www.acme.com/Cosmetics/perfume

Group D:

www.acme.com/Beauty&Fragrance/perfume

www.acme.com/Beauty&Fragrance/foundation

www.acme.com/Beauty&Fragrance/powder

A. Group D

B. Group C

C. Group A

D. Group B

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New Questions 9

An analyst is running the standard u201cPagesu201d report and is applying the segment shown in the exhibit. When applying the above segment to the u201cPagesu201d report, the analyst sees the following top 5 pages:

1. home

2. cart

3. products:electronics

4. search:computers:1

5. search:televisions:1

What change should be made to remove the non-search result pages from the pages report?

A. Run the u201cPagesu201d report with the internal search event in Workspace

B. Change the segment container from u201cVisitu201d to u201cHitu201d

C. Run the u201cPagesu201d report with the internal search event in Reports

D. Change the segment container from u201cVisitu201d to u201cVisitoru201d

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New Questions 10

An analyst creates a Workspace based on two separate segments: A Product type = electronics

B Marketing channel = affiliate

As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.

Which segment should the analyst create to fulfill these requirements?

A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.

B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics

C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.

D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.

Marketing channel = affiliate

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New Questions 11

The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city. Once this virtual report suite is configured features will be available to the analyst? (Choose two.)

A. Create retroactive reporting for the virtual report suite

B. Create a real-time reporting for the virtual report suite

C. Create classification for use only in the virtual report suite

D. Create a user group, restricting access to the virtual report suite

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New Questions 12

Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.

How will orders be reported with this segment applied to the u201cInternal Search Terms" report?

A. The segment will return no orders where a search was conducted in the same visit

B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

C. The segment will return all orders where a search was conducted in the same visit

D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

View Answer