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New Adobe 9A0-412 Exam Dumps Collection (Question 1 - Question 10)
Q1. Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?
A. Show all for Searchu2026
B. Order u2013 Credit Card Decline
C. Summer Sales
D. Kol Hans
Answer: D
Q2. The logic between the two containers changes from "Or" to 'And'. What is the result?
A. The number of orders stays the same segment population increases.
B. The segment population stays the same orders decreases
C. The number of orders increases.
D. The segment population decreases.
Answer: A
Q3. While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.
In order to remove only this single classification value, what should the analyst do?
A. Upload a new classification value of "~empty~" so that the above report value is deleted
B. Upload a new classification with a blank value where the previous value existed
C. Delete the classification value from the above report via the classification manager
D. Delete the entire classification column from the classification manager
Answer: B
Q4. An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".
How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?
A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists
B. Hits where the u201csourceu201d query parameter starts with u201caffu201d
C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists
D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d
Answer: D
Q5. The analystu2021s site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.
The analyst needs to trend the interaction u201cdropdown clicksu201d and visits in the same report.
How can the analyst trend the interaction above (for u201cdropdown clicksu201d) with site-wide visits, in the same report?
A. Create a segment metric for event1, where eVar1u2021s value is u201cdropdown clicksu201d and use the Key Metrics report with the visits metric
B. Add u201cdropdown clicksu201d instances to the Key Metrics report along with visits
C. Trend the eVar1 report for u201cdropdown clicksu201d and then add visits to that eVar report
D. In a dashboard, trend instances of u201cdropdown clicksu201d in the same reportlet with the visits metric
Answer: B
Q6. What is the proper sequence to show a completed purchase conversion funnel using the below options:
- Visits
- Product views
- Cart adds
- Checkout
- Purchase
- Entries
- Exit
A. Visits > Product Views > Cart Adds > Purchase
B. Product Views > Cart Adds > Checkout > Purchase
C. Visits > Entries > Cart Adds > Checkout > Exits
D. Product Views > Cart Adds > Checkout > Exits
Answer: A
Q7. What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?
A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules
B. Add a rule set > add a rule, test the rules > activate the rule
C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report
D. Add a report suite > select the variable > add rules > test the rules > activate the rules
Answer: C
Q8. An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das
How should the analyst create this report?
A. Create a Key Metrics report with the required metrics and add that report to the dashboard
B. Create a Trended Metrics report with the required metrics and add that report to the dashboard
C. Create a visualization with multiple metrics in Workspace and add that to the dashboard
D. Create a trend of multiple metrics in Report Builder and add that to the dashboard
Answer: A
Q9. An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.
Which reporting option enables the user of the report to perform these tasks?
A. Adobe Report Builder
B. Adobe Data Warehouse
C. Adobe Analytics AdHoc Analysis
D. Adobe Workspace
Answer: C
Q10. Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value of the codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:
\1. paid-search_non-branded-phrases_jeans
\2. social-media_brand-awareness_twitter
\3. display-advertising_brand-awareness.media-site
\4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?
A. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them
B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification
C. A Regular Expression where the rule contains u201cbrand"
D. A Contains rule that matches two underscores, pulling out the value between them
Answer: A
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