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New Adobe 9A0-412 Exam Dumps Collection (Question 4 - Question 13)
Question No: 4
Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
A. Segment comparison in Workspace
B. Anomaly detection in Adobe Analytics Reports
C. Tracking code in Adobe analytics Reports
D. Processing Rules in Adobe Analytics Admin
Answer: BD
Question No: 5
A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:
mpid: to identify the marketing agency partner afid: for affiliate ID
campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is a valid landing page URL with appropriate values?
A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value
B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v
C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value
D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value
Answer: B
Question No: 6
A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:
u2022 What drove the visitor to interact with a download button
u2022 The amount of revenue gathered as a result of downloads
u2022 The download start rate
Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine in this situation?
A. What download file names produced the most download errors
B. Which download driver has the highest rate of downloads per visit
C. Which form had the most errors
D. What marketing channel produced the most download revenue
Answer: A
Question No: 7
An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently, in place for order value. This metric returns a lower-than-expected value for average order value.
Which revised calculated metric should the analyst select?
A. Revenue/Cart Adds
B. Orders/units
C. Orders/Revenue
D. Revenue/Orders
Answer: B
Question No: 8
An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
A. Internal Searches/Cart Adds
B. Card Adds/Internal searches
C. Internal Search Visits/Revenue
D. Orders/Internal Search Visits
Answer: A
Question No: 9
An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.
How should the analyst schedule the delivery of this Workspace report?
A. Send the HTML version of the Workspace to the u201cExecutiveu201d user group
B. Send the Excel version of the Workspace to the "Executeu201d email addresses
C. Send the CSV version of the Workspace to the "Execute" publishing list
D. Send the PDF version of the Workspace to the "Executeu201d user group
Answer: A
Question No: 10
How do the values of calculated metrics change from March 2021 compared to December 2021?
A. The value of Order/Product Views remains the same
B. The value of Order/Product Views increases.
C. The value of Order/Product Views decreases.
Answer: C
Question No: 11
The analyst needs to deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from Adobe Data Warehouse would be a better choice that scheduled report from Adobe Analytics Reports?
A. Adobe Data Warehouse can provide all combinations of products, categories and sub categories
B. Adobe Data Warehouse can provide better data visualization in a delivered report
C. Adobe Data Warehouse is the only location where reporting drill downs can occur
D. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports
Answer: B
Question No: 12
In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?
A. Average orders per click-through increases
B. Average revenue per order increases
C. Average revenue per click-through decreases
D. Average orders per checkout decreases
Answer: B
Question No: 13
An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?
A. Add the Workspace to the user group from the Admin console
B. Share the Workspace with the user group from within the Workspace
C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace
D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace
Answer: A
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