AD0-E452 Exam - Adobe Audience Manager Architect

NEW QUESTION 1
A company is not seeing Traits populate after onboarding its CRM data into Adobe Audience Manager. The architect has recommended the Onboarding Status Report to assist with the troubleshooting process.
What are two prerequisites to view rejected records in the Onboarding Status Report? (Choose two.)

• A. Enable file error sampling
• B. Replace FTP endpoint with S3
• C. Activate Tableau
• D. Obtain Administrator privileges
• E. Enable Role-Based Access Control

Answer: AE

NEW QUESTION 2
A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:
• The customer has called into Customer Service 3 or more times within the last 30 days.
• The customer is within 2 months of the end of their subscription agreement.
• The customer last left an online rating feedback of 3 or lower based on a 5-point scale.
• The customer is within the first 30 days of signing up for service.
The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem. Which option should an architect implement?

• A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
• B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
• C. Segment based on real-time data passed from Adobe Analytics
• D. Segment based on first-party data upload from the client's CRM system

Answer: A

NEW QUESTION 3
A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.
Which approach should an architect select to meet the requirements?

• A. Include a login in the application, and share email and location with demographic data scraping company
• B. Include a login in the application and onboard third-party data via an onboarding partner
• C. Share customer name and listening habits with media company partners and request customer demographics
• D. Share customer email and preferences with record companies and request related demographics

Answer: D

NEW QUESTION 4
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year. Which top-level trait foldersshould an architect recommend?

• A. Flights, Hotels, Car Rentals
• B. Adobe Target Cross-Channel Messaging Tool, Ad Server
• C. Sports Enthusiast Cart Abandonee High Spending Customer
• D. Third party, Analytics, CRM

Answer: C

NEW QUESTION 5
An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
Theclient has made the following investments and cannot make any more technology investments in the next Z to 3 years:
• Adobe Audience Manager
• In-house developed Content Management System (CMS)
• In-house developed Site Personalization platform that supports API-based integration
• Adobe Campaign
• Adobe Advertising Cloud
• Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?

• A. Integrate Advertising Cloud with Audience Managerusing out-of-the-box integration
• B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform
• C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
• D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs

Answer: A

NEW QUESTION 6
Which two features must be implemented for server-side forwarding? (Choose two.)

• A. Visitor ID Service
• B. Audience Management Module
• C. Asynchronous Destination IFramt
• D. DIL.create function
• E. Declared ID synchronization

Answer: AB

NEW QUESTION 7
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 8
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

• A. Cname the demdex.net domain to demdex.mysite.com
• B. Create a Profile Merge Rule using "No Authentication Profile"
• C. Post a message requesting visitors to disable ad blocking software
• D. Enable first-party Adobe Analytics domain and server-side forwarding

Answer: D

NEW QUESTION 9
A client notices that the traitsset up to collect the new attributes in the Natural Match file onboardedlast week still do not show anydata, After verifying that thetrait was set up as an Onboarded Trait the architect check*;theOnboarding Status Reportto troubleshoot why no datais showingin AAM for that trait.
• Stored Records: 0
• Format Error 0
• Invalid AAM ID: 0
• No Trait Realized: 123.045
• No Matching AAM ID: 4.121
Why is the trait failing to capture any data?

• A. Customer has not visited web property
• B. Incorrect Key-Value Pair in the uploaded file
• C. Incorrect profile merge rule used
• D. Experience Cloud ID is not set up properly

Answer: A

NEW QUESTION 10
A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.
Which approach should an architect recommend to meet these requirements?

• A. Contact Adobe consultant to transfer data
• B. Extract and upload to SFTP approach
• C. Server-to-Server Destination approach
• D. URL Type Destination approach

Answer: B

NEW QUESTION 11
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
• Frequency of visits
• Purchasing habits
• Demographics
What should an architect do to meet these requirements?

• A. Set up an Adobe Analytics Cookie Destination
• B. Enable the Profile Merge Rule using Last Authenticated Profile
• C. Enable the Profile Merge Rule using Current Device Profile
• D. Map the Adobe Analytics report suite(s) within an AAM Destination

Answer: D

NEW QUESTION 12
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

• A. .split
• B. .csv
• C. .overwrite
• D. .sync

Answer: D

NEW QUESTION 13
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}8dd_creative={%creative_id%} What is causing this issue?

• A. The tag is missing the d_adsrc parameter.
• B. The tag is missing the d_event parameter.
• C. The tag is missing the d_adgroup parameter.
• D. The tag is missing the d_placement parameter.

Answer: B

NEW QUESTION 14
An architect is using network debugger tools to verify that the Experience Cloud visitor ID Service has been correctly deployed to a client s website. The architect wants to filter the network traffic to isolate the call from the Experience Cloud Visitor ID service to request a visitor ID for this standard implementation.
Which filter should the architect apply?

• A. dpm
• B. event
• C. dest
• D. b/ss

Answer: A

NEW QUESTION 15
An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?

• A. 2x2 image/gif
• B. asynchronous iframe
• C. "stuff"
• D. "SUCCESS"

Answer: C

NEW QUESTION 16
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segments should the architect recommend?

• A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
• B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
• C. Industry segments with coverage for financial services, health, media, and political
• D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insights to directly impact the full spectrum of marketing research and business objectives

Answer: B

NEW QUESTION 17
A telecommunications company has created an analytics segment to track visitors that click the "I'm Interested" button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.
Which option should an architect select to meet the requirements?

• A. Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations
• B. Share the "Prop 13" segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM
• C. Create a trait in AAM to capture "Prop13", Build as a segment Map to the DSP destinations
• D. Onboard visitors that clicked the "I'm Interested" button through Natural Match

Answer: C

NEW QUESTION 18
A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager. Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.
Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

• A. Use Experience Cloud ID
• B. Use Declared ID captured in Audience Manager
• C. Use Profile ID present in Campaign
• D. Use Audience Manager UUID

Answer: A

NEW QUESTION 19
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

• A. Place the Site Personalization code in the body and below the DIL code
• B. Place the Site Personalization code and the DIL code in the footer
• C. Place an AAM API call above the Site Personalization code and DIL code
• D. Place an AAM API call in between the Site Personalization code and the DIL code

Answer: A

NEW QUESTION 20
A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?

• A. Server-side forwarding due to the low server calls
• B. Ingest web-server data log
• C. Client-side AAM DIL code implementation
• D. Creation and deployment of unique AAM tracking pixel for each webpage

Answer: A

NEW QUESTION 21
......