Marketing-Cloud-Email-Specialist Exam - Salesforce Certified Marketing Cloud Email Specialist (SP19)

NEW QUESTION 1
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Delivery Profile
• B. Send Definition
• C. Send Classification
• D. Sender Profile

Answer: A

NEW QUESTION 2
Which two subscriberaudiences can be created by using Measures in a Data Filter. Choose 2 Answers

• A. Subscriber within a 30-miles radius of a zip code
• B. Subscribers who have submitted spam complaints in the last week
• C. Subscriber who have opened an email in the past 30 days
• D. Subscriber who have not clicked in the past three months

Answer: CD

NEW QUESTION 3
Select three true statementsabout Content Detective?

• A. Scans subject line and email body for spam triggers
• B. Will remove invalid email address
• C. Does not scan HTML code
• D. Offers resolutions

Answer: ACD

NEW QUESTION 4
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber’scompleting the form, how should NTO will set the data extension

• A. create a data extension with email address, reply date and response fields as non-null able
• B. crate a data extension with email address reply date and responsefields as null able
• C. createthe data extension with email address as the primary key and reply date and response fields as nullable
• D. create a dataextension with email address as non-nullable and reply date and response fields as nullable

Answer: A

NEW QUESTION 5
When importing data into marketing cloudthe list detective is triggered for which of the following?

• A. Data Extenstions
• B. List Model
• C. Email Addresses
• D. Email Alias

Answer: B

NEW QUESTION 6
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Include a "Contact Us" link in the footer.
• B. Use a clear "From" name that is easily recognized.
• C. Include a physical mailing address of the company.
• D. Use animated emojis in subject lines to draw the eye.

Answer: BC

NEW QUESTION 7
Identify the best practices for interacting with potential and active subscribers. (Choose 3)

• A. Buy email lists
• B. Permission is specific to an address even if you know others.
• C. Opt-in via SMS in not Opt-in via email (And vice versa)
• D. Opt-ins are brand specific, don't share with other brands.
• E. In store loyalty programs

Answer: BCD

NEW QUESTION 8
Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Answer: D

NEW QUESTION 9
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

• A. Delivery profiles
• B. Sender profile
• C. Profile attributes
• D. send flow

Answer: B

NEW QUESTION 10
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

• A. Fixed widths
• B. Pipe
• C. Tab
• D. Comma

Answer: D

NEW QUESTION 11
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
Northern Train Outfitters wants to display different content areas based on the subscriber data.
What can be used to accomplish this? Choose 2 answers

• A. Profile Mapping
• B. AMP script
• C. Dynamic Content
• D. Personalization Strings

Answer: BC

NEW QUESTION 12
Which method of storing subscriberinformation allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A. Lists and Data Extensions
• B. Active Audiences
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 13
Northern Trail Outfitters (NTO) would like to send shipping email notificationsto members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

• A. Triggered Email in Email Studio
• B. Import Activity In Email Studio
• C. File Drop Entry Source in Journey Builder
• D. File Drop Starting Source in Automation Studio

Answer: D

NEW QUESTION 14
A marketer wants to run an Account Send Summaryreport. Which option can be configured when running this report? (Choose 3)

• A. Report results delivery location
• B. Report results file format
• C. Error report log location
• D. Date range parameters
• E. Error handling parameters

Answer: ADE

NEW QUESTION 15
A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Choose the appropriate date format.
• B. Name the new import definition.
• C. Map the attributes in the file.
• D. Select the delimiting character.

Answer: C

NEW QUESTION 16
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 17
A local craft store is implementing the Marketing Cloud and will beusing Lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

• A. Data Extension Fields
• B. Email Address
• C. Order History
• D. List Attributes

Answer: BD

NEW QUESTION 18
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How cansegmentation with this scenario be accomplished?

• A. Data Extract Activity
• B. Audience Builder
• C. Drag and Drop Segmentation
• D. Profile Attributes

Answer: B

NEW QUESTION 19
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

• A. File Transfer Activity > Send Email
• B. Import FileActivity > File Transfer Activity > Send Email
• C. File Transfer Activity > Import File Activity > Send Email
• D. Import File Activity > Send Email

Answer: C

NEW QUESTION 20
If you don't have the option for offline tactics what could you consider? (Select 3)

• A. Require email to create an account on website
• B. Registration with incentive on website
• C. Drive online loyalty program registration requiring email address
• D. Promotecontent via social media that does not requires email registration to access

Answer: ABC

NEW QUESTION 21
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