Marketing-Cloud-Email-Specialist Exam - Salesforce Certified Marketing Cloud Email Specialist (SP19)

NEW QUESTION 1
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

• A. Use the Import Activity to overwrite the records in the data extension.
• B. Use the Import Wizard to add new records into the data extension.
• C. Use the Import Wizard to overwrite the records in the data extension.
• D. Use the Import Activity to add new recordsinto the data extension.

Answer: A

NEW QUESTION 2
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 3
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 4
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

• A. Sender Profile
• B. Content information
• C. Can-SPAM classification
• D. Delivery Profile

Answer: C

NEW QUESTION 5
A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. Profile Management
• B. File Triggers
• C. SQL Query Activities
• D. Data Filters

Answer: C

NEW QUESTION 6
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

• A. Send Preview
• B. User-Initiated
• C. Test Send
• D. Guided Send

Answer: B

NEW QUESTION 7
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

• A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
• B. subscribers who have a status (active, bounced, held, unsubscribed)
• C. May be subscribers who want to continue receiving messages.
• D. You select an Exclusion List at the time of send

Answer: BCD

NEW QUESTION 8
A customer has a Send Log they are using to track the email addresses that were sent to, date andtime of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should beused to achieve the backup automatically?

• A. Import File
• B. Data Extract
• C. SQL Query
• D. Filter

Answer: D

NEW QUESTION 9
What is triggered automation?

• A. An automation that is triggered based on a schedule that has been defined
• B. An automation that is initiated when a designated value in a data extension is changed
• C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder
• D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: C

NEW QUESTION 10
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

• A. AMPscript
• B. Measures
• C. Query Activities
• D. Data Filters

Answer: D

NEW QUESTION 11
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

• A. Change the URL Expiration in Email Administration
• B. Update the link using AMPscript
• C. Resend the email with the correct link
• D. Change the link in Job Links under Tracking

Answer: D

NEW QUESTION 12
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-actionare used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. Aproof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Answer: A

NEW QUESTION 13
A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

• A. Total opens indicates how many subscribers opened the email.
• B. Total opens includes every time the email was displayed with images.
• C. Total opens w a great indicator of campaign success.
• D. Total opens may not include email clients that render email with images off.

Answer: B

NEW QUESTION 14
Whatcan a marketer do to enhance a Welcome Series campaign? (Choose 2)

• A. Require that the subscriber refer a friend
• B. Personalize email content
• C. Send three emails on the first day after sign-up
• D. Share the email program's value proposition

Answer: BD

NEW QUESTION 15
A marketer wants to overwrite the data in adata extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

• A. Create an import using the Import Wizard in Automation Studio.
• B. Create an Import Activity and execute it manually.
• C. Create an import using theImport Wizard in the Email Application.
• D. Create an Import Activity to use in a workflow in Automation Studio.

Answer: D

NEW QUESTION 16
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 17
Northern Trail Outfitters uses HTML emails that haveheaders and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?

• A. AMPscript Lookups
• B. Dynamic Content
• C. Sender Profile
• D. Delivery Profile

Answer: A

NEW QUESTION 18
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

• A. Any Mailing Address
• B. Physical Mailing Address
• C. A way to Unsubscribe
• D. Alink to the sender's website

Answer: BC

NEW QUESTION 19
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A. Preselect email opt-in check boxes at online checkout.
• B. Add a “Sign Me Up” form to the homepage.
• C. Use a list of email addresses purchased from online vendors.
• D. Create an SMS campaign allowing customers to sign up for email.

Answer: BD

NEW QUESTION 20
Northern Trail Outfitter's Quality Assurance process requiresthat a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

• A. Send Flow
• B. User-Initiated Email
• C. Send Activity
• D. Guided Send

Answer: D

NEW QUESTION 21
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