Marketing-Cloud-Email-Specialist Exam - Salesforce Certified Marketing Cloud Email Specialist (SP19)

NEW QUESTION 1
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

• A. Sender and recipient profiles
• B. Campaign and journey
• C. Email and journey
• D. Journey and contact

Answer: C

NEW QUESTION 2
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

• A. Select the IT users from the Notification Settings panel onthe Overview page in Automation Studio.
• B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
• C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff inthe Run Completion field.
• D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

Answer: D

NEW QUESTION 3
Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After submittal, NTO specialists want to make sure the emails are reviewed before approval. What feature should the NTO marketingteam employ?

• A. Standard Workflow Approval
• B. Content Detective
• C. Preview Tab
• D. Two-Step Workflow Approval

Answer: C

NEW QUESTION 4
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is"File Not Found."
Which two steps should resolve the issue? Choose 2 answers

• A. Use the Import Wizard to point to rename the file on the FTP.
• B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
• C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
• D. Change the file format from "comma separated value" to "tab delimited."

Answer: BC

NEW QUESTION 5
What are the ways that data can be imported into the marketing cloud? (Choose 3)

• A. ImportActivity
• B. Import Wizard
• C. API
• D. Query Activity

Answer: ABC

NEW QUESTION 6
A marketer for Northern TrailOutfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

• A. Personalization Strings
• B. Delivery Profiles
• C. AMPscript Lookup
• D. Sender Profiles

Answer: A

NEW QUESTION 7
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a testemail.
How should a marketer accomplish this task without compromising the email content?

• A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
• B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
• C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to theSubject, select the data extension, and send the email.
• D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

Answer: C

NEW QUESTION 8
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 9
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

• A. Local folder structure
• B. Search field
• C. Content Type filter
• D. Email Type
• E. Tags filter

Answer: ABE

Explanation:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/

NEW QUESTION 10
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

• A. Drag & Drop Segmentation
• B. Data Extract Activity
• C. Send Definition
• D. Query Activity

Answer: AD

NEW QUESTION 11
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

• A. Email Address
• B. Loyalty Member Status
• C. Loyalty Member ID
• D. Full Name

Answer: C

NEW QUESTION 12
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

• A. Personalization Strings
• B. Profile Mappin
• C. AMPscript
• D. Dynamic Content

Answer: CD

NEW QUESTION 13
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

• A. Scheduled Send Emails
• B. Predictive Email
• C. Journey Builder
• D. Automation Studio

Answer: D

NEW QUESTION 14
When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

• A. Email Open Tracking
• B. Stored Content Boxes
• C. Link tooltips
• D. Physical Mailing address

Answer: AC

NEW QUESTION 15
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

• A. File Drop Starting Source in Automation Studio
• B. Import Activity in Automation Studio
• C. File Drop Entry Source in journey Builder
• D. Transactional Send in Journey Builder

Answer: B

NEW QUESTION 16
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

• A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
• B. Choose data extension of contacts, and then choose tosend "Based on Recipient Test Data Extension."
• C. Create a Test data extension that contains the five content variations the two team members need to validate.
• D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Answer: B

NEW QUESTION 17
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

• A. Scheduled Automation > SQL Query Activity > File Transfer Activity
• B. File Drop Automation > Data Extract Activity > File Transfer Activity
• C. Scheduled Automation > Data Extract Activity > File Transfer Activity
• D. File Drop Automation > SQL Query Activity > File Transfer Activity

Answer: B

NEW QUESTION 18
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

• A. Create a list of inactive subscribers and suppress them from campaigns.
• B. Remove inactive subscribers from the target population.
• C. Create a re-engagement campaign for all subscribers asking to opt-in again.
• D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.

Answer: D

NEW QUESTION 19
A 15 person management team wants to review test emails built in email studio prior to live deployment based oncontent that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

• A. create a list composed of the management team prepare test tothe subject and use the send flow to send email to the list.
• B. find each individual with subscriber preview and test send to each individual recipient
• C. create a test data extension composed of the management team and test send to the test data extension
• D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Answer: D

NEW QUESTION 20
What is a true statement about Subscriber Key? (Choose 3)

• A. SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• C. SubscriberKey and Primary Key are interchangeable terms
• D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
• E. Subscriber Key determines what update types will be available when importing data

Answer: ABD

NEW QUESTION 21
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