Marketing-Cloud-Email-Specialist Exam - Salesforce Certified Marketing Cloud Email Specialist (SP19)

NEW QUESTION 1
Northern Trail Outfitters sent three differentemails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

• A. Include Measures within a Filter
• B. Email Comparison Report
• C. Email Send Report
• D. Compare Email Sends on the Tracking page

Answer: D

NEW QUESTION 2
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the companyuse?

• A. Shared Emails
• B. Shared Portfolio Items
• C. Shared Data Extensions
• D. Shared Publication Lists

Answer: D

NEW QUESTION 3
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

• A. Stack the content in a single column.
• B. Keep copy simple and direct.
• C. Useimage-based text for hero graphics.
• D. Cut content to make the message fit above the fold.
• E. Design with the most important content at the top.

Answer: ABE

NEW QUESTION 4
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

• A. Triggered send
• B. Template send
• C. Automated send
• D. Send email

Answer: D

NEW QUESTION 5
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 6
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code andto see an accurate count of subscribers in real time. What solution meets this specification?

• A. Data Filters
• B. Contact Builder
• C. SQL Query Activity
• D. Audience Builder

Answer: A

NEW QUESTION 7
The marketing teamwould like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

• A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to anAutomation
• B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
• C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdata filter
• D. Add the Pref1-Tech Data Filter to an Automation

Answer: B

NEW QUESTION 8
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summaryof the recent email send?

• A. Send Performance tab
• B. Overview tab within Tracking
• C. Job Links tab within Tracking
• D. Summary tab

Answer: B

NEW QUESTION 9
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Whichtwo best practices should the marketer use to make the subject line more effective? Choose 2 answers

• A. A/B test the effectiveness of different subjects.
• B. Include information relevant to the message in the subject line.
• C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
• D. Keep the subject text between 50 and 100 characters long.

Answer: AD

NEW QUESTION 10
Northern Trail Outfitters wants to display the currentdate in order emails. What could they use to display the date in real-time?

• A. Reference Content
• B. AMPscript
• C. Enhanced Dynamic Content
• D. Live Content

Answer: B

NEW QUESTION 11
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sendingemail campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

• A. Check the "Is Sendable" option
• B. Set the column representing the Subscriber Key as a Primary Key
• C. Set the Email address column as a Primary Key
• D. Relatethe Email address to the Suscriber Key

Answer: AD

NEW QUESTION 12
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?

• A. Tracking Job Links tab > URL ID
• B. Tracking Click Activity tab > Email Overlay View
• C. Tracking Overviewtab > Clicks
• D. Tracking Click Activity tab > Link View

Answer: B

NEW QUESTION 13
What are the key ways to improve email deliverability in emailmarketing? (Choose 4)

• A. Use double Opt-in to avoid getting blacklisted.
• B. Maintain a consistent "From Name"
• C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
• D. Consider Subscriber engagement....send only to most engaged subscribers.
• E. Email sign-up on website.
• F. Use email templates

Answer: ABCD

NEW QUESTION 14
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

• A. Split the audience equally and configure a holdback population for a control.
• B. Split the audience equally and automatically choose the winning path based on Open Rate.
• C. Split the audience equally and wait at least seven days to select a winner.
• D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Answer: BD

NEW QUESTION 15
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

• A. Responsive Design
• B. Desktop-centnc Design
• C. Static Design
• D. Mobile-aware Design

Answer: D

NEW QUESTION 16
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A. style or text for when images do not display automatically
• B. add background colors that match branding
• C. let them be completely image based
• D. use custom corporate font to match NTObrand

Answer: BD

NEW QUESTION 17
A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives.The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

• A. Automation Studio Scheduled Automation
• B. Automation Studio File Drop Automation
• C. Journey Builder Fire Event
• D. Journey Builder Import Activity

Answer: B

NEW QUESTION 18
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 19
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

• A. Thesubscriber is unsubscribed from the publication list applied to the send
• B. The subscriber is added to the enterprise global unsubscribe list
• C. The subscriber is deleted completely from the sending account
• D. The subscriber is removed from the List used for the Send

Answer: AD

NEW QUESTION 20
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A. Import File Activity > Send Email
• B. Import File Activity > File Transfer Activity > Send Email
• C. File Transfer Activity > Send Email
• D. File Transfer Activity> Import File Activity > Send Email

Answer: D

NEW QUESTION 21
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